7 Comments

Hi Antonio, thanks for putting out this deep dive! I like GoPro both as product and company. I'm not a content creator and also not super outdoorsy, my wife and I usually just use GoPro (Hero7 and Hero10) to record fun moments that's it. I found the $49.99 subscription really good deal and like you said, even just the "Unlimited cloud backup + storage" worth the price. It's really smart that the management decided to give huge discount if you purchase with subscription. GoPro videos usually have super large size, auto-upload to the cloud during charging is really convenient and won't crash my computer storage during file transfer. With more photo/video upload to GoPro+ I don't see myself cancel subscription anytime soon. I would bet the churn being very low going forward.

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Hello, Yung-Hao! Thanks as always for reading it and for your input. Your experience seems to match the value proposition of the subscription. Others will say they can´t wait to cancel it, but in general, it seems like a good deal and a reasonable business. I am happy to continue holding my GoPro shares going forward.

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Btw, are you planning to do another live stream with Robert? The previous one is really informative and just interesting to listen. It will be awesome if you two start a podcast on Spotify lol

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I haven´t spoken to Rob in a while, but I´m definitely looking forward to the next pod! I´ll let everyone know.

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Can't wait to see see if next Q they continue to disclose the % of subscribers store content in the cloud and the YoY change of cloud storage per user

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They said this Q1 that 72% of users store content in the cloud. I personally liked the metric a lot.

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Same. It will be pain in the ass to migrate all the contents to another server if unsubscribe. Hope the avg cloud storage / user keep increasing to make this subscription even stickier

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