Roblox: Meta´s Younger Sibling.

Update

Edited by Brian Birnbaum and an update of my original Roblox deep dive.

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Roblox has captivated 50%+ of kids in the US and its influence is extending over seas, with daily active users in countries like India and Japan growing at lightning speed.

The way kids interact on this platform is almost incomprehensible to adults, but with the average user getting older, Roblox is poised to be a highly relevant sub-domain of the virtual economy in the coming decades.

20 years ago instant messaging came into the scene and changed the way we socialize forever. Immersive experiences like Roblox are likely to do the same. The market thinks of this company as a dying, silly platform for children. But it is likely actually a global, virtual reality social network in its early stages.