Spotify´s business is doing just fine, positioning itself for substantial growth in the long term. Meanwhile, the Joe Rogan incident is about much larger trends that are at play in the world and I believe is no major threat to the business.
So i was pretty much with you on your analysis up to the suggestion of using a mass formation psychological phenomenon as a mental model for of the developments around Spotify. What is the specific message being broadcast repeatedly into the population? Get the vaccine? I get that this would be something that people might look at differently but i don’t need a mass formation theory to account for it.