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Hard disagree on Quik. At least on the android store, the app is recently bombing, with complaints about core features being completely broken.

For your thesis to prove true, it needs to nail hardware and software, to be priced like the iPhone for cameras -- and it's only got the hardware, which is increasingly coming under fire by cheap knock offs.

The reason why the iPhone has prevailed is by transforming the user experience. Speaking of my own experience, using a goPro, I just don't see the same craft and attention put in. Put it this way, would I buy a goPro a cheap knock off product? I don't see the same appeal, even for content creators, especially when core sections of their main app is broken.

I genuinely don't believe my take is biased either. I'm going pretty far back in app reviews, looking at various filtering options. I want to give them a chance, but I don't see how they'll turn things around. Heck, one of the reviews recommends people to go look at insta360.

Counterpoint: they have 37 engineering jobs open at the moment: https://jobs.gopro.com/jobs/category/engineering#/

Counterpoint counterpoint: As an engineer, the entire job market is pretty hot, I'm not entirely convinced they can revamp their engineering culture. Thoughts?

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My view is that whilst knock offs do take some business away, they are never as good / worth it, and specially for full time content creators. A good analogy is a car, although this is only evident after one has gone through the pains of content creation. Who would get a knock off Porsche 911?

Engineering wise, they have the highest ASPs ever with the lowest R&D budget, so they must be doing something right.

In my experience as an entrepreneur, people mostly take the time to drop reviews when angry, specially so on the Android side. Android users are statistically much more likely to be troublesome / spend less than iOS users. In my startup, the play store was a total mine field and the App Store was nice and peaceful.

One of the things the makes the GoPro cam the king of action cameras is the software, with things like hyper stabilization and stuff. They’ve already nailed software + hardware in their legacy products, so I imagine they can pull off simpler feats.

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Also, Quik is basically a facelift of an app they previously had, so it’s WIP and not a key part of the subscription (yet). It’s a later stage development.

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